Waste to Wealth is the title of a book written by myself and Peter Lacy, both at Accenture. The book is available in all major formats and can be ordered here.
The book is so far available in English, German and Mandarin.
About the book. The circular economy may be about to drive the biggest transformation in business since the Industrial Revolution 250 years ago—$4.5 trillion in additional economic output by 2030—through a radical departure from the traditional ‘take, make, waste’ production and consumption models.
Adopting a circular approach—decoupling growth from the use of natural resources—achieves two things: first organizations protect themselves from rising and volatile commodity prices, become more resilient to supply disruptions, and reduce their environmental footprint. More importantly, by extending their core customer value chain beyond design, production and sales into product use—where most customer value is created—companies begin to rethink their customer relationships, enabling them to create unassailable competitive advantage.
Lacy and Rutqvist present disruptive strategies that help both planet and profit through the circular economy. They set out five business models that promote circular growth alongside the technologies and capabilities required to turn them into competitive advantage – from deploying sustainable resources to the sharing economy – each illustrated with case studies that examine the key challenges and suggestions to help organizations scale their efforts. They offer you the Circular Advantage.
Ultimately, the driver for adopting the circular economy isn’t scarcity. It’s opportunity. To derive more from resources and assets. And create products and services that are much more innovative, and responsive to the most important point in the circle: the customer.
About the Authors
Jakob Rutqvist is a manager in Accenture’s Strategy and Sustainability practice and is part of its Nordic sustainability leadership team. Before Accenture he worked as a lobbyist on innovation, climate and energy and has engaged big multinationals as well as governments and institutions like the UN, World Bank, World Economic Forum and EU Parliament. He is an alumni of Clinton Global Initiative, One Young World and Harvard University. Jakob has written for Fast Company and Fortune.
Peter Lacy is Global Managing Director of Sustainability Services at Accenture and a member of the Accenture Strategy leadership team. He is an adviser to the United Nations, the World Economic Forum and governments, CEOs and boards around the world. He is a business fellow at Oxford University, a WEF Young Global Leader and co-founder of ‘The Circulars’, the first worldwide circular economy award for business innovation. He is a regular contributor to publications such as the Financial Times, The Wall Street Journal, Bloomberg, Business Week, The Guardian and China Daily.